​ Discover and amplify your advantage
Move forward with total clarity and make strategic revenue-generating decisions
Marketers are drowning in growth hacks
But they lack actionable insights about their own customers
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Uncover actionable insights through a systematic and proven process
that can boost your revenue quickly.
No more experiments that are bleeding you dry.
No more marketing hacks that waste time and money.
Get crystal clear on your advantage, your customers
and write your own damn playbook.
Gain clarity and confidence to validate your marketing decisions
Bigger impact. Faster Growth. Better Sleep
For consistent growth
Deeply understanding your customers is table stakes now
​
(It's time to stop guessing what works)
Uncover actionable, critical insights quickly to unlock growth and impact revenue fast
No more guessing about what marketing tactics will work for you. It's time to get clarity so you can:
Discover opportunities so you spend money on marketing activities that will resonate with your customers.
​
Discover why and how your best customers choose you over the competition
In a recurring revenue business, you also need to know what makes them stick, renew, and refer your business.
Stop wasting money on the wrong channels or messaging
Instead, resonate deeply using customer insights
Get complete Clarity on your next moves
Answer questions about channels, messaging and what to do next
Discover revenue-generating opportunities for greater LTV
Insights that will impact your revenue
#CustomerLed
Growth
A proven Saas Growth Framework
Developed by Saas Industry leaders Georgaina Laudi (VP Marketing Unbounce) and Claire Suellentrhop (2nd Hire, Marketing@Â Calendly)Â and used to grow hundreds of Saas
Process
There's nothing generic, fluffy or dry here. CLG is the only approach to growth developed by Saas Industry veterans that works whether your Product-led, sales-led or marketing-led. It's foundational work that will grow your business, give you insights and clarity that you need
And it works.
Discover Insights
Empathy
Understand the stories, beliefs, obstacles your customers face daily, so you know exactly how to attract, and resonate by speaking to their deepest needs, fears, pains, and why they 'hire' your product.
Map the Journey
Value
Map the leading indicators of a successful customer along their buying journey. Understand where your prospect is, and deliver “the right message, at the right time, to the right prospect, on the right channels
Positioning + Messaging
Engagement
Amplify your distinct advantage, attract and resonate with your ideal customer with clear messaging, across their entire customer journey.
Growth Strategy
Evolution
Anticipate an meet the new needs of your customers, to continually deliver value, satisfaction and delight.
Multiply customers, engagement, and revenue. Evolve as your customers do
Growth Services
Let’s Work Together
Growth Sprints
8-12 week clarity sprintsÂ
Messaging + Strategy
3-12 month Implementation Plan
Content + Copywriting
Brand Story + Voice
Content Writing + Blog Posts
Product StorytellingÂ
Customer Stories
Case Studies
Workshops
Jobs to Be Done for Marketers
Unearth Stories that matter
Quick + Easy Research
Build a CustomerLed Culture
Client Talk
What They Say
CLG made a huge difference for us, and helped us get the marketing and investment in place for Series A Investment rounds
Jessie Brown
Grow into a strategic, value-driven business
Propogate growth with a proven Saas growth process